The internet enables the monetising of video game content through recurring revenue, as opposed to via one-time sales. But this games as a service (GaaS) business model, likely worth billions of dollars worldwide, raises issues of children’s privacy and other risks to minors because the games are often marketed to the young and connected to the internet.

However, none of the countries in the Americas region researched by Cullen International regulate the GaaS model in any way. Children-specific protections are a matter of self-regulation (content-ratings) in most countries. Notable exceptions for the protection of minors exist in Canada and the US, while a bill for comprehensive regulation of the sector was introduced in Brazil.

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